Football prematch report
Betting industry is becoming more and more data heavy, trying to offer as much informations as possible to the users to help them take the right decision on the match they are looking to place a bet on.
Industry
Betting
Client
Oddschecker
Service
UX Design, UI Design, Testing, Research.
Date
2019
Challenge
Oddschecker Prematch Report was a project that open up the doors to a more rich and data heavy section of the app after the acquisition of WhoScore and the huge amount of data available.
As Oddschecker was the place where gamblers were checking informations and stats, this opportunity was as gold nugget for the company and a very on demand from the user base.
Goal
The opportunity and goal for this feature was to increase the information offering in the app to increase adoption and grow the user base due to an increase of features and information package that was not available anywhere else.
Solution
A new secondary navigation was explored and design to allow the clients to access the "tipster" and the report area with stats from previous match of selected football teams and forecast from a person or group offering professional advice on potential outcomes in sports. They are experts with a deep understanding of sports dynamics, using this knowledge to predict results accurately.
Pre-Match navigation. Stats and Tipster section.
Comments area
Pre-Match versus stats.
Prediction area
